Sustainability

A SUSTAINABLE APPROACH

In this age of fast fashion and consumerism, we at Natty believe in promoting a slow and sustainable lifestyle. There’s no better way to do that than by embracing our century-old technique of block printing.

From carving the wood to stamping the design on a fabric, the entire process of block printing is done by human hands. The imperfections and irregularities in design make this labor-intensive art form versatile and sustainable. Among other environmentally friendly practices, the printing is done on pure cotton fabric procured locally. Using natural dyes and local rivers during the process also helps reduce the carbon footprint. Moreover, the cotton fabric’s durability and resistance to fading make it a perfect alternative to fast fashion